Search Engine Optimization, commonly referred to as SEO seems to be an integral part of all businesses. Be it a start-up or an established player, SEO is that tool which leverages the website traffic and generates hundreds and thousands of visits every day.
To demonstrate a strong SEO presence, most businesses flaunt a string of keywords and provide a list of outbound links. However, in most cases, most businesses commit these common SEO mistakes.
Take a look at these follies and rectify them if your business is committing the same.
Not choosing the right keywords:
Keywords play a major role in driving traffic to your website. While you may string a list of keywords together, you may end up missing some of the major rationales behind the use of the keywords. In a broad sense, you can use generic keywords or global keywords. However, if you aspire to rank your website high, you have to handpick the keywords carefully. Time and again, because of incorrect keywords your website ranking may fall. So, before you start with your content, you must ideally start with the keyword research. You can use some of the keyword generator tools to boost your website’s virtual presence. Also, it would do immense good to your website if you can optimize competitive keywords for your website.
Replicating website content
While there are several plagiarism checks and robots that distinguish an original content from a plagiarized one, many a time, websites ignore those checks and replicate content. Most websites blatantly appropriate content in the hope of gaining website traffic and SEO ranking. If you are looking to boost your SEO, it is highly recommended that you come up with original content and viral posts to increase your page ranking. If you can make the content go viral and direct traffic to your website with viral content, chances are high that your website can rank high in the Search Engine Results.
Messy title and damaging Meta descriptions
Titles are the gateways to generate website traffic. If your write-ups have rather complicated and complex titles, it is highly possible that readers may not get enticed. So, if you want to generate readership, you must work on creating impressive titles. The perk of having a viral title is that the content may get shared. Further, unique titles will give your page a greater rank on Search Engines.
In a similar manner, appropriate Meta Descriptions will also add value to your page’s ranking. Ideally, you must try to restrict the Meta Descriptions to the 160 character limit. Moreover, the persuasive your Meta Description is the higher the chances are to for your content/website to rank within the first Search Engine Results Page (SERP).
Ignoring outbound links
The role of the outbound link needs to be understood by all businesses. Using appropriate outbound links will certainly add high volume to any website. However, all websites must exert a degree of caution before adding outbound links. One must understand that only those outbound links that are relevant will add value to a post. Moreover, endlessly adding a number of outbound links to a page or a content may pull down the quality of the page. Therefore, while adding outbound links to a page or a content, you can keep the following in your mind
A. Check if the outbound link is reliable or authentic:
The authenticity and reliability of the outbound link will certainly add value to your website/content page.
B. Keep a measure on the number of the outbound links:
While a good outbound link can add value to your site, inundating a page with uncountable links will pull down the value. So, make it a point to keep a tab on the number of outbound links that you use.
C. Avoid Spammy outbound links:
Before you add an outbound link check if the content is free from all kinds of malware and spam.
Apart from the aforesaid follies, most website and business overlook the SEO guidelines too. Therefore, if you are looking to enhance the Search Engine Results rank of your page or website, it is recommended that you avoid the said mistakes.
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